ART & ORDER — WEBSITE COPY Art & Order | Brand Narrative Studio Skip to content Art & Order Approach Services Experience Connect Brand narrative studio · Founded by Justin Herber Find the idea. Build the world. We help brands find their most potent ideas and turn them into brand strategy, creative platforms, and campaigns that drive cultural and commercial momentum. Explore how we work together ↗ Selected work for TOMS Tractor Beverage Co. Hot Wheels Nike W Hotels The Ritz-Carlton Selected experience across in-house and agency roles. TOMS Guatemala 2012 The thinking behind the work Art finds the truth. Order builds the world. The best ideas begin with something true. A belief. A point of view. A way of doing things that makes a company worth caring about. Art & Order finds that idea and gives it a life beyond a positioning statement. A story people connect with. A creative platform teams can build on. Work that helps the business move forward. Founded by Justin Herber, the studio draws on experience helping build TOMS, leading brand and marketing at Tractor Beverage Co., and developing creative work for some of the world’s most recognized brands. That experience connects creative ambition with the realities of building a business. What we do A clear idea. Somewhere to take it. From defining what makes your brand distinctive to developing the ideas and work that bring it to life. 01 Brand Strategy Define what makes your brand distinctive, what it stands for, and how to communicate it. Positioning & brand narrative Messaging & storytelling frameworks Brand architecture You leave with a clear position, a compelling story, and a foundation for brand decisions. 02 Creative Platforms Develop the central creative idea that gives your brand a recognizable world and ongoing direction. Creative concepts & platforms Brand worlds & storytelling frameworks Creative direction & applications You leave with an idea your team can build around and examples showing how it comes to life. 03 Campaigns & Content Develop the work that brings your brand’s story to its audience, from a single piece of content to a campaign or ongoing series. Campaign concepts & launch ideas Films & content series Editorial storytelling & company reports You leave with developed creative work and a defined path to production. Execution is scoped with the partners the assignment needs. How we work together The right level of partnership. Hire us for a defined assignment, ongoing guidance, or an embedded leadership role. Project Engagements A focused scope with agreed deliverables, timing, and fees. For brand strategy, creative platform development, or a campaign and content assignment. Advisory Ongoing senior judgment to help founders and teams sharpen the story, evaluate creative work, and make better brand decisions. Fractional Leadership Embedded brand and creative leadership for select engagements, with responsibility, availability, and team support defined up front. Our method Good ideas need something to build on. We start by understanding what’s there, what’s getting in the way, and where the potential lies. Then we use a shared operating system to develop the idea and elevate the work. 01 · The diagnostic Pharos A brand diagnostic that helps identify strengths, gaps, and opportunities. It gives the work a focused starting point and helps determine what needs attention first. The outcome: a clear diagnosis and priorities for the work ahead. 02 · The operating system The 6 Cs A framework developed through Justin’s experience building brands. It connects what a company believes with how it communicates and creates, keeping the work coherent as it grows. The outcome: a connected foundation for strategy, storytelling, and creative expression. 01 Clarity Understand what makes the brand distinctive, who it serves, and the business challenge the work needs to address. 02 Conviction Define the beliefs and commitments that give the brand a point of view and guide its decisions. 03 Communication Give the story a clear voice, narrative structure, and recognizable expression. 04 Community Understand the people the brand exists for and the role it can play in their lives. 05 Campaigns & Content Bring the idea into the world through stories, campaigns, and content. 06 Consistency Keep the story and creative expression connected across the work, so each new piece builds on what came before. Founder & Principal Justin Herber. I’ve spent my career across filmmaking, storytelling, creative strategy, and executive brand leadership, helping companies find the defining idea and build around it. That work has taken me from TOMS and Hot Wheels to leading brand and marketing at Tractor Beverage Co., alongside creative strategy for brands including Nike and W Hotels. I founded Art & Order to bring that experience directly to companies with meaningful stories and creative ambition. Sometimes that means finding the platform. Sometimes it means making the film. Sometimes it means staying alongside a team to help the work grow. Let’s make something worth caring about What are you building? A brand finding its voice. A story ready to be told. An idea with somewhere to go. Bring the challenge. We’ll figure out the right place to begin. Email Justin ↗ Art & Order © 2026 Brand narrative studio · Los Angeles Read the website copy